Fit lunch box, the practical and healthy choice

Abstract

The Brazilian population of obese people over 20 years of age more than doubled in the period between 2003 and 2019, increasing the risk of cardiovascular diseases. Inadequate eating habits of parents can lead to obesity in children. Obese women suffer discrimination to get a job and earn less than thin women. Obesity is an epidemic and can cause several types of cancer, and breast cancer is one of the most difficult to treat due to the effects of overweight. People use food as a compensatory way to reduce anxiety, leading to overweight and obesity. The support of doctors, family, friends and companies can contribute to the reduction of obesity. For companies, investing in healthy food will result in more engaged employees and less absenteeism and health problems. The demand for fit lunchboxes has grown in the last two years due to its practicality and can be a viable alternative, mainly to contribute to changes in the habits of overweight people and women with double shifts, having to work, take care of children and deal with the household chores, including cleaning and cooking. For successful sales of healthy food, it is recommended to advertise in places frequented by people concerned with health and aesthetics (gyms, aesthetic clinics, beauty salons, etc.) but mainly on social networks and relationship channels. The present research of this paper used as methodology a bibliographic review with a qualitative approach.

Keywords: Obesity. Practicality. Health. Technology. Customers.