Innovation in e-commerce: contributions of engineering and knowledge management

Abstract

The aim of this article is to contextualize the innovation of products, processes, and services in EC, besides the contribu-

tion of Engenharia and Management of the World as a fruitful field for innovation. Integrating the processes and tools of

Knowledge Engineering - EC to the Ce favors the search for solutions and minimizes risks and barriers to innovation. It

is bibliographic research, which considers the EC as a current and constantly evolving theme, which requires innovative

strategies in the relationship with customers, not the use of new techniques and tools provided by the EC.

Keywords: Ecommerce. Innovation. Knowledge Management. Knowledge Engineering.